Message from Campus Director
The University of Sunderland in Hong Kong aims at educating students to be the tomorrow makers of our societies and economies. Our students will become lifelong partners in the institution able to accelerate their careers by updating their learning and practices throughout their lifetimes.
Our vision is to offer transformative experiences to students, staff, communities and business partners in the UK and across the world by providing bold and inspirational education, research, and creative practice. Our values are to provide an inspiring experience for our students; to enhance students’ learning experiences and creative thinking; to educate students to be collaborative members in a community; to nurture students to be inclusive of diverse culture; and to enlighten students to strive for excellence in academic delivery, research, and service standards.
Our University’s strategic plan sets out six core objectives that are built on the University of Sunderland’s strengths for becoming a 21st Century global university. Our first objective is “Life Changers”, our students will come from all walks of life and background, including mature learners, widening participation and minority groups; as we act as an agent of social change and opportunity. Our second objective is “Knowledge Creators”, our programmes will include work-integrated learning, enterprise, innovation and leadership, design and digital skills. Our third objective is “Tomorrow Makers”, our students will value their investment and be able to access graduate level work or other opportunities that enable them to make a significant contribution to our societies. Our fourth objective is “Boundary Breakers”, the university fosters a sense of pride amongst its staff, students, and alumni as it makes a real difference to the world in which we live through its research, innovation, and practice. Our fifth objective is “Learning Engagers”, our student experience will support and inspire students to engage themselves in their learning and help them co-create their learning journey. Lastly, our sixth objective is “Future Shapers”, we will realign our operating model to ensure that student centered activities are prioritised, and we will deliver consistent financial sustainability.
The success of the university cannot be achieved without students’ efforts, supports and contributions, please feel free to visit my office should you have any comments or suggestions for our university. I hope you will feel proud to be part of the university and be empowered to make the maximum contribution to our vision during your study at the University of Sunderland in Hong Kong.
Dr. Steven Ng
University of Sunderland in Hong Kong
Dr. Steven Ng
Dr. Steven NG received his BBA degree from the University of Hawaii, MBA degree from the Chaminade University of Honolulu, and DBA degree from the University of South Australia. He is the Campus Director of the University of Sunderland in Hong Kong. Previously, he was the Head of Department of Business & Hospitality Management cum Associate Professor in Caritas Bianchi College of Careers and Caritas Institute of Higher Education respectively. Dr. Ng is a Certified Practising Marketer and a Fellow of Australian Marketing Institute, he has also been appointed as a Specialist by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) since 2012.
Dr. Ng has over twenty successful years of experiences in sales & marketing, licensing, retailing, merchandising, promotion, customer relationship, brand management and business development in commercial sectors; as well as teaching, training, research, quality assurance, programmes development and student development in academic sectors. He has published over thirty research papers in peer-reviewed journals and international conferences. Dr. Ng is currently serving on the Editorial Board of the International Journal of Business Research and Management (IJBRM) and the Editorial Team of the International Journal of Services and Standards (IJSS). His research interests include marketing, brand management, customer relationship management, international business, consumer behaviour, market communication, service quality, e-marketing, e-learning and hybrid learning.