Strategy: Augment Current Audience Marketing Tactics with Overall Strategy Learn Implementation:
-Learn Audience segmentation based on interaction
-Learn Time Segmentation
-Learn how to Nurture Customers on Social Media Apply in Real Time:
-At the end of the lecture, we will split into teams to apply the knowledge learned and have a Winner Takes All Contest.
Mr. Philip G Chiu
Beyond Media Global Limited Founder & CEO
Mr. Philip G Chiu Profile:
Mr. Philip G Chiu is an Entrepreneur, CEO, Speaker and Educator. Philip is an Alumni of Johns Hopkins University (BS) and the Harvard Business School (OPM 50). Philip has professional experience of more than 15 years in Internet and Media. He was also in senior position in a number of multinational companies including Bloomberg LP, Bank of America Merrill Lynch, Yahoo, etc.