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How to increase sales with big data

sunderland-hk-uoshk-data-science-workshop

Highlights:
– Able to analyze customers’ purchase pattern through their purchase records
– Understand how to increase sales by applying cross-selling strategies to various target consumer groups

Lecturer:

Professor Ivan Lai Ka-wai
City University of Macau

Speaker Bio:
Professor Ivan Lai, Professor of Faculty of International Tourism and Management, City University of Macau.  He is also the Director of Macau Youth Science Education Association, and Deputy Director-General of the Asia Pacific Association of Gambling.  He received his PhD from the University of South Australia and his MBA from the University of Strathclyde. He has published numerous papers in top-tier journals such as the Journal of Hospitality and Tourism Research, the Journal of Travel and Tourism Marketing, and the International Journal of Systems Science. He is an associate editor of the International Journal of Electronic Customer Relationship Management. Recently, his research interests have focused on recreational gambling, relationship quality, and technology acceptance.

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Event Details

  • Date: 27/10/2018
  • Time: 4:00 pm - 5:00 pm
  • Venue: 9/F South China Building 1-3 Wyndham Street, Central, Hong Kong
  • Organizer: University of Sunderland in Hong Kong
  • Phone: 29920133
  • Email: [email protected]

Location Map

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Welcome to Educa

The University of Sunderland (UK) established in 1901 with over 19,000 students worldwide, opens its first campus overseas in Hong Kong with the acquisition of RDI Limited.

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Contact Us

  •   +852 2992 0133
  •   [email protected]
  •   1/F, Centre Point,
    181-185 Gloucester Road,
    Wan Chai, Hong Kong

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  • Programme
    • Bachelor’s Degree
      • 1-Year Part Time Bachelor’s Degree
      • 3-Year Full Time Bachelor’s Degree
    • Master Degree
    • Doctoral Degree
    • Higher Diploma
      • Business
      • Sport
    • Online Courses
    • By Subject
      • Accounting & Finance
      • Business Management
      • Data Science
      • Human Resource Management
      • Marketing
      • Sport
      • Tourism & Hospitality
    • Short Course
  • The University
    • About Us
    • Message from Campus Director
    • Academic Staff
    • Publication Download
  • News & Events
    • News & Blog
    • Events
    • Media Coverage
    • The Sunderland HK
  • Student’s Corner
  • Certificate Courses
  • Contact Us