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University of Sunderland in Hong Kong > Events > How to increase sales with big data

How to increase sales with big data

sunderland-hk-uoshk-data-science-workshop

Highlights:
– Able to analyze customers’ purchase pattern through their purchase records
– Understand how to increase sales by applying cross-selling strategies to various target consumer groups

Lecturer:

Professor Ivan Lai Ka-wai
City University of Macau

Speaker Bio:
Professor Ivan Lai, Professor of Faculty of International Tourism and Management, City University of Macau.  He is also the Director of Macau Youth Science Education Association, and Deputy Director-General of the Asia Pacific Association of Gambling.  He received his PhD from the University of South Australia and his MBA from the University of Strathclyde. He has published numerous papers in top-tier journals such as the Journal of Hospitality and Tourism Research, the Journal of Travel and Tourism Marketing, and the International Journal of Systems Science. He is an associate editor of the International Journal of Electronic Customer Relationship Management. Recently, his research interests have focused on recreational gambling, relationship quality, and technology acceptance.

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Event Details

  • Date: 27 October, 2018
  • Time: 4:00 pm - 5:00 pm
  • Venue: 9/F South China Building 1-3 Wyndham Street, Central, Hong Kong
  • Organizer: University of Sunderland in Hong Kong
  • Phone: 29920133
  • Email: enquire@sunderland.edu.hk

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The University of Sunderland (UK) established in 1901 with over 19,000 students worldwide, opens its first campus overseas in Hong Kong with the acquisition of RDI Limited.

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yesI understand the "Terms & Conditions and Privacy Policy"; and agree to have University of Sunderland in Hong Kong contact me using the above personal information provided in order to give me further programme details and assist in application and enrolment. 本人明白新特蘭大學香港分校之《個人私隱條例及細則》,並同意校方使用我提供的個人資料,以提供更多課程資訊及協助申請入學。

  • Study With Us
    • Master Degree
    • Bachelor’s Degree
    • Higher Diploma
    • Online Courses
    • By Subject
      • Accounting & Finance
      • Business Management
      • Human Resource Management
      • Marketing
      • Tourism & Hospitality
      • Data Science
  • The University
    • About Us
    • Message from Campus Director
    • Academic Staff
  • News & Events
    • News & Blog
    • Events
    • Media Coverage
    • The Sunderland HK
      • Call For Articles
  • Student’s Corner
  • Publication Download
  • Contact Us