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Message from Campus Director

The University of Sunderland in Hong Kong aims at educating students to be the tomorrow makers of our societies and economies. Our students will become lifelong partners in the institution able to accelerate their careers by updating their learning and practices throughout their lifetimes.


Mr. Francis Chiang
Campus Director

Our vision is to offer transformative experiences to students, staff, communities and business partners in the UK and across the world by providing bold and inspirational education, research, and creative practice. Our values are to provide an inspiring experience for our students; to enhance students’ learning experiences and creative thinking; to educate students to be collaborative members in a community; to nurture students to be inclusive of diverse culture; and to enlighten students to strive for excellence in academic delivery, research, and service standards.

Our University’s strategic plan sets out six core objectives that are built on the University of Sunderland’s strengths for becoming a 21st Century global university. Our first objective is “Life Changers”, our students will come from all walks of life and background, including mature learners, widening participation and minority groups; as we act as an agent of social change and opportunity. Our second objective is “Knowledge Creators”, our programmes will include work-integrated learning, enterprise, innovation and leadership, design and digital skills. Our third objective is “Tomorrow Makers”, our students will value their investment and be able to access graduate level work or other opportunities that enable them to make a significant contribution to our societies. Our fourth objective is “Boundary Breakers”, the university fosters a sense of pride amongst its staff, students, and alumni as it makes a real difference to the world in which we live through its research, innovation, and practice. Our fifth objective is “Learning Engagers”, our student experience will support and inspire students to engage themselves in their learning and help them co-create their learning journey. Lastly, our sixth objective is “Future Shapers”, we will realign our operating model to ensure that student centered activities are prioritised, and we will deliver consistent financial sustainability.

The success of the university cannot be achieved without students’ efforts, supports and contributions, please feel free to visit my office should you have any comments or suggestions for our university. I hope you will feel proud to be part of the university and be empowered to make the maximum contribution to our vision during your study at the University of Sunderland in Hong Kong.

Mr. Francis Chiang
Campus Director
University of Sunderland in Hong Kong

Mr. Francis Chiang

Regional Director (East Region), University of Sunderland, UK
Campus Director, University of Sunderland in Hong Kong

  • BSc (Hons) Mechanical Engineering, 1986
  • BSc (Hons) Maths, Statistics and Computing, 1989

Francis has overall responsibility for the University of Sunderland over China, Hong Kong, Taiwan, Japan, Korea and Indo-China (Vietnam, Myanmar, Laos and Cambodia) for the University helping it to be recognised as an institution that is supportive towards students, partners and sponsoring bodies.

Francis studied (from boarding school to University) and lived in the UK for 15 years.  On returning to Hong Kong in 1993, he joined the British Council Hong Kong and worked there for 7 years helping in promoting British education in the region.He first joined the University of Sunderland, UK in year 2000 as Director of Operations setting up its first regional office in Asia (Hong Kong) and worked with the whole education network within the region to offer support for international students.

He left Sunderland for Singapore in 2006 to join Lasalle College of the Arts as Director of International Office helping in international marketing and student recruitment before returning to Hong Kong (with a baby) in 2007 to join Middlesex University’s East Asia Regional Office as Director of Marketing and Recruitment.

Francis has always had a passion for the University of Sunderland and its city.  He reunited with Sunderland in 2012 and was appointed as Regional Director (East region). In July 2019, he has also taken on the role as Campus Director for the University’s campus in Hong Kong – the ‘University of Sunderland in Hong Kong’.

Francis is very well versed with the British education system and has an exceptional understanding of and experience with the international markets for which he covers.

To Apply, please fill out the information below, our Admissions Advisor will assist you shortly.

    yesI understand the "Terms & Conditions and Privacy Policy"; and agree to have University of Sunderland in Hong Kong contact me using the above personal information provided in order to give me further programme details and assist in application and enrolment. 本人明白新特蘭大學香港分校之《個人私隱條例及細則》,並同意校方使用我提供的個人資料,以提供更多課程資訊及協助申請入學。

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      Wan Chai, Hong Kong

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    • Programme
      • Bachelor’s Degree
        • 1-Year Part Time Bachelor’s Degree
        • 3-Year Full Time Bachelor’s Degree
      • Master Degree
      • Doctoral Degree
      • Higher Diploma
        • Business
        • Sport
      • Online Courses
      • By Subject
        • Accounting & Finance
        • Business Management
        • Data Science
        • Human Resource Management
        • Marketing
        • Sport
        • Tourism & Hospitality
      • Short Course
    • The University
      • About Us
      • Message from Campus Director
      • Academic Staff
      • Publication Download
    • News & Events
      • News & Blog
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      • Media Coverage
      • The Sunderland HK
    • Student’s Corner
    • Certificate Courses
    • Contact Us