Effective Ways To Market Yourself Successfully 成為推銷高手,讓自己大賣!

Nowadays, job marketing is more competitive than ever because there are so many candidates in Hong Kong. Even if you have the right skills and experience, it is not enough to secure you the job; you must know how to market yourself effectively. You have to set yourself apart from the rest of the job hunters, and ensure that you stand out to potential employers.
今時今日,香港的求職者多不勝數,就業市場的競爭比以往更趨激烈。即使你擁有合適的技能和經驗,也不足以確保你的「飯碗」。你必須要知道如何有效地推銷自己,突出自己與其他求職者區別,才可以確保你在準僱主的甄選中脫穎而出。

Looking for the ideal job, you need to demonstrate you have an excellent mix of relevant expertise and communication skills. You have to act like a sales person to catch the eye of the prospective employer. However, it is advisable just to show and not to oversell, because people hate to be sold to but love to buy when they learn how well you will help them. Generally, a good marketer should establish the needs of their target audiences and brand their position to meet with the demands by offering the ideal solution with the perfect package as a job candidate. There are many ways you can market yourself effectively:
想找到理想工作,你需要表現出你擁有天衣無縫的相關專業知識和溝通技巧。你必須像銷售員一樣去爭取得未來僱主的青睞。然而,銷售自己時切記點到即止而非過度銷售,因為大家都不喜歡被推銷,但樂意了解你將如何在工作上幫助他們。一般而言,一
個優秀的市場營銷人員應確定目標受眾的需要及為品牌定位來滿足市場的需求,同樣,求職者亦應有一系列理想的解決方案去滿足僱主的需求。你可以通過多種方法有效地推銷自己:

1. Identify the target audience
Know your potential employers inside and out. Research as much as possible to help identify the culture of the organisation and the skills, personality and knowledge they value highly. This helps to stand out from other job seekers and impress your potential employers by showing them your knowledge of the company and the industry. Try to use the job description and person specification as the basis of their needs and work out how this role will fit into the company’s vision and mission.
1. 識別目標受眾
從內到外了解你的潛在僱主,盡可能搜集相關資料以認識機構文化及他們重視的技能、性格和知識。透過向未來僱主展示你對公司和行業的了解,有助於你從其他求職者中脫穎而出,並留下深刻印象。嘗試用求職廣告中的職位描述和規範來找出他們的基本要求,並弄清楚這職位如何配合公司的願景和使命。

2. Know your USP
Markets develop a unique selling proposition (USP) for each brand and stick to it. Mercedes promotes luxury as its attribute and buyers tend to remember the better ones in this over-communicated society. Therefore, understand your own USP or the differentiation from your competitors – it could be your specialist training or a unique combination of past experience and personal interests. Make sure you let future employers know about it.
2. 了解你的USP
市場策略者會為品牌定下獨特的賣點(USP) , 並堅持其主張。平治(Mercedes)以奢侈品作為其品牌屬性,在這個過度溝通的社會中,買家傾向於記住較好的產品。因此,了解個人的USP 或與競爭對手的分別,可根據你的專業訓練,或過往經驗及個人喜好,並必須讓未來僱主知道你的優勢。

3. A way with words
Pay attention how to use terminology which is important to potential employers in your industry when applying for a new
job. Certain jobs in specific sectors may look out for particular skills and training. If these key phrases and buzz words
genuinely apply to you, use them. On the other hand, show a little personality and a personal touch in your application.
Potential employers may be keen to see a more human side such as your interests, passions and personal skills. Don’t forget to market yourself as a well-rounded individual.
3. 能言善道
在申請新工作時,要注意如何使用你行業的專業術語。特定行業的某些工種可能需要指定的技能和培訓。如果這些關鍵的術語和流行詞語真的適合你,就使用它們吧。另外,你可以在申請中微微展現個性及獨特的個人風格。僱主可能有興認識你較人性化的一面,例如你的興趣、熱忱和個人技能。切勿忘記要全面地推銷自己。

4. Keep up-to-date with the internet 
Ensure your knowledge is always relevant and well-informed in your industry. Read industry publications, blogs and websites so that you may find them useful, especially in the interview. The internet and social media, such as LinkedIn and Twitter, now give you direct, accessible channels of communication through which to network and uncover new opportunities. The internet has made it easier than ever to market yourself because a combination of online and offline interaction is necessary in the age of digital marketing.
4.善用互聯網,緊貼最新資訊
確保自己緊貼與行業息息相關的知識。閱讀與行業相關的刊物、網誌和網站,你會發現有用的資訊,它們尤其在面試時大派用場。利用互聯網和社交媒體,如LinkedIn和Twitter,既直接又便利的溝通渠道去建立網路,並發掘新機會。互聯網可使推銷自己變得更加容易,因為在數碼營銷時代,線上和線下的互相配合是必須的。

For more help marketing yourself in your job search, you can refer to the book ‘Self Marketing Power: Branding Yourself as a Business of One’ by of Jeffrey S. Beals.
如欲了解更多在求職中如何推銷自己的資訊, 你可參閱傑夫. 貝爾斯(Jeffrey S. Beals)撰寫的《自我營銷力量:將自己打造成一個企業》。

Author – Mr. Paul Wong
Paul has undertaken various managerial positions for international corporations such as Colgate and Electrolux. Currently, he is a business consultant in marketing, strategic management and marketing communication. He is a Chartered Marketer and also a member of several professional associations including the Chartered Institute of Marketing (UK), the Communication Advertising and Marketing Foundation (UK).

作者 – 黃文舜先生
曾擔任高露潔、伊萊克斯等多間國際公司管理層。他現任市場營銷、戰略管理和營銷傳播的商業顧問。他是特許市務師,亦是英國特許營銷協會、英國傳訊廣告和營銷基金會等多個專業協會的成員。

To Apply, please fill out the information below, our Admissions Advisor will assist you shortly.

yesI understand the "Terms & Conditions and Privacy Policy"; and agree to have University of Sunderland in Hong Kong contact me using the above personal information provided in order to give me further programme details and assist in application and enrolment. 本人明白新特蘭大學香港分校之《個人私隱條例及細則》,並同意校方使用我提供的個人資料,以提供更多課程資訊及協助申請入學。