BSc (Hons) International Tourism and Hospitality Management (Final Year/ Top-up Degree)

Learning Outcomes – Knowledge:

• The ability to define and discuss the characteristics of visitors to urban destinations.
• The ability to identify and critically evaluate the nature and role of specific components of the visitor product provided by urban destinations.
• The ability to critically debate management and marketing features distinct to urban sites.

Learning Outcomes – Skills:

• The ability to conduct independent research.
• Skills of analysis, interpretation, evaluation and application in dealing with concepts and data in the fields of urban tourism, as well as to present research results in a professional and creative way.

Learning Outcomes – Knowledge:

• A critical understanding of the main theories and principles surrounding the management of service quality.
• A critical understanding of the range and importance of tools used for assessing service quality.

Learning Outcomes – Skills:

• The ability to critically appraise the management of service quality for a given service organisation.
• The ability to critically evaluate a range of theories and sources associated with service quality.

Learning Outcomes – Knowledge:

• Knowledge of the role of food and drink for tourism, hospitality and events.
• Knowledge of the interrelationship between food and drink and the tourism, hospitality and event experience.

Learning Outcomes – Skills:

• The ability to demonstrate awareness of the interaction between socialisation, culture, food and drink, and tourism.
• The ability to explore the significance of food and drink for local culture.

Learning Outcomes – Knowledge:

• The impact of globalization on strategic hospitality management.
• Traditional and contemporary approaches to management in the hospitality industries.

Learning Outcomes – Skills:

• Critically evaluate contemporary issues in hospitality management.
• Communicate their ideas in written form.

Learning Outcomes – Knowledge:

• Knowledge of the impacts, challenges and opportunities of technological developments which underpin digital technologies within tourism, hospitality, events and aviation.
• Knowledge of digital technology strategies for the visitor economy.

Learning Outcomes – Skills:

• The ability to critically reflect, analyse and apply digital technology in the context of the visitor economy.

Learning Outcomes:

• The ability to express the rationale for visitor industry planning.
• The ability to use and evaluate standard techniques and approaches to strategic visitor industry development.
• The ability to apply the principles and practice of marketing at the strategic level.
• The ability to draw upon a range of approaches when formulating appropriate strategies.
• Have a working knowledge of the practical constraints associated with strategic planning for tourism in a mixed economy.