Bachelor of Arts (Hons) Business and Management (Full-time)

UGB362 - Global Entrepreneurship and Innovation (20 credits)

Learning Outcomes – Knowledge:

• Critical understanding of global entrepreneurship, innovation and sustainability issues and challenges.
• Critical appraisal of a micro – enterprise project based activity through active research, innovation, development and pitching of a unique solution.
• Critical reflection of entrepreneurship and innovation theories, concepts and techniques

Learning Outcomes – Skills:

• Enterprise work – based skills and attributes (Team work, analytical, problem solving creative & strategic thinking, information and computer technology, ability to think laterally, report writing, business and financial planning – marketing, operations, human resource, legal, ethical and global awareness; ability to pitch ideas, numeracy and grammar, budgeting, forecasting time keeping and networking).
• Communication skills – written & oral, awareness and use of new technology and social media including the development of research, concept development, networking, presentation skills as well as pitching an idea to potential investors or stakeholders.
• The ability to research, innovate, identify, design, plan, undertake, manage and exploit an entrepreneurial and innovation opportunity.

UGB363 - Strategic Corporate Finance (20 credits)

Learning Outcomes – Knowledge:

• Critical understanding of the key strategic decisions that a business may have to make and appreciated how accounting and finance can assist in making and evaluating those decisions.
• Critical understanding of specific analytical skills in key decision areas within strategy and finance at local and international level.
• Critical understanding of the limitations of the current state of financial theory in making strategic business decisions.

Learning Outcomes – Skills:

• Competence in applying the key valuation concepts and methodologies of financial decision making in order to contribute to the wider decision making of the organisation.

UGB371 - Managing and Leading Change (20 credits)

Learning Outcomes – Knowledge:

• A critical understanding of change variables (i.e. the change content, process, context and human resource factors) and how these influence individual and organizational change readiness.
• An evaluative understanding of models and approaches to change and their suitability to differing organizational contexts.
• An evaluative understanding of models and approaches that support the organizations human resources to transition through change.

Learning Outcomes – Skills:

• The ability to investigate and develop diagnostic skills that support managers and leaders to be more effective in assessing change requirements in organizations.
• The ability to propose a set of recommendations and a supporting action plan for implementing change, that gives due consideration to the process and human factors.

UGB372 - Marketing in a Digital World (20 credits)

Learning Outcomes – Knowledge:

• A critical understanding of transformations in marketing practices and thinking that are occurring in response to changes in the technological and social environments.
• A critical understanding of the need for an integrative approach in strategic marketing.
• Critical evaluation of the challenges faced by marketers in the digital era.

Learning Outcomes – Skills:

• Analysis and critical evaluation of applied information.

SIM336 - Strategic Management (20 credits)

Learning Outcomes – Knowledge:

• A critical understanding of the origins and various approaches to strategic management.
• A critical understanding of how to interpret, analyse and evaluate the impact of the global environment on strategic management at regional, national and international levels.
• A critical understanding of international strategic management thinking and its application in practice.

Learning Outcomes – Skills:

• The ability to analyse and critically evaluate the complexity of organisations and their internal and external environments against observations of the practices of real organisations.
• The ability to synthesise a range of studies of organisations and assimilate new theoretical models and offer solutions relative to strategic management issues.

UGB361 - Developing the Reflexive Practitioner (20 credits)

Learning Outcomes:

• A critical understanding of their evolving identity and or self-image as future managers and leaders through critical reflective practice.
• A critical understanding of the challenges for the authentic Business professional of the 21st century.
• The ability to critically reflect on the qualitative research design strategy which uses personal data sources.
• Critical evaluation and analysis of personal data sources which are presented as a storyboard.
• Through critical reflection, developing routines of self-awareness as future managers and leaders.

• This degree can be completed in a minimum of 3 years.
• Day-time tuition includes 36 hours of face-to-face tutorials per 20-credits module (exclude dissertation)
• Tutorial schedule is designed to suit full time study.

• Access to an online study platform where all study materials and student handbooks are available and accessible
• A dedicated tutor for academic support who you can contact for any academic queries
• Access to the Student Support Team for administrative support
• An induction day before attending tutorials

There is a possibility to be admitted to Level 3 if you are:

• Holders of an appropriate National Higher Diploma / Diploma / Associate Degree / Advanced Diploma / Higher Diploma in a related discipline with an English proficiency of IELTS 6.0 or equivalent (example: if you have proof of prior studies taught and assessed in English)
• The University will consider suitable candidates on a case-by-case basis.

*Candidates whose first language is English or whose previous verified qualification was taught and assessed in English are exempted from the aforementioned English Language requirement.

• Non-means-tested Loan Scheme available for Hong Kong residents
• Early Bird / Seasonal Bursaries / Scholarships are available. For further information please contact us by phone (852) 2992 0133 or by email (enquire@sunderland.edu.hk)

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