BA (Hons) Business & Marketing (Final Year/ Top-up Degree)

Learning Outcomes – Knowledge:

• A critical understanding of the origins and various approaches to strategic management.
• A critical understanding of how to interpret, analyse and evaluate the impact of the global environment on strategic management at regional, national and international levels.
• A critical understanding of international strategic management thinking and its application in practice.

Learning Outcomes – Skills:

• The ability to analyse and critically evaluate the complexity of organisations and their internal and external environments against observations of the practices of real organisations.
• The ability to synthesise a range of studies of organisations and assimilate new theoretical models and offer solutions relative to strategic management issues.

Learning Outcomes – Knowledge:

• A critical understanding of a range of models and concepts associated with the management of projects.
• A critical understanding of projects from a financial, human resource and time related perspective.
• An appreciation of the requirements for control and the application of control mechanisms.
• A critical understanding of the relationship between time, cost and quality and the alternate approaches available for managing them.

Learning Outcomes – Skills:

• A critical thinking and analysis skills.
• The ability to apply and evaluate tools and techniques associated with the management of projects.
• Reporting and diagnostic skills.

Learning Outcomes – Knowledge:

• A critical understanding of the nature of marketing strategy and its significance for the organisation.
• A critical understanding of the drivers and factors affecting the choice of marketing strategies.
• A critical understanding of appropriate models and techniques that aid the strategic marketing process.
• A critical understanding of contemporary marketing issues and problems in a strategic context.

Learning Outcomes – Skills:

• Research skills.
• The ability to interpret advanced information and marketing data handling skills.
• The ability to assess communications skills to develop effective relationship marketing.

Learning Outcomes:

• A Understanding of the role of e-marketing in the contemporary business environment.
• A critical understanding of the relevance and application of internet technology in the marketing of both off- and online organisations.
• A critical understanding of how the Internet is located in a strategic business context.
• A critical understanding of the models and theories of e-marketing.
• The ability to analyse information and/or a situation.
• The ability to solve problems and make decisions.
• The ability to read, synthesise and report on current e-marketing-related issues.

Learning Outcomes:

• A critical understanding of the different approaches to consumer research with an emphasis on the positivist and interpretivist viewpoints.
• A critical understanding of the individual dimensions of consumer behaviour, considering issues related to the development of relevant contemporary theories.
• A critical understanding of the social aspects of consumer behaviour in an era of Globalization.
• The ability to build a conceptual framework of consumer profiles.
• The ability to to apply psychological and social dimensions of consumer behaviour in problem-solving situations.
• The ability to develop an effective-focused strategy.

Learning Outcomes – Knowledge:

• Critically appraised the concept of ‘integrated marketing communications’ and how this relates to other areas of marketing and business management.
• Critically evaluated the key elements of the marketing communications mix.
• Made appropriate recommendations on the use of integrated marketing communications concepts and practices.

Learning Outcomes – Skills:

• Demonstrated the ability to apply the theories, concepts and techniques of marketing communications management.