This Bachelor’s Degree (Honours) in Business & Marketing programme is for people who want to top up an Higher National Diploma (HND) (or similar) to a full bachelor’s honours degree. You will study specialist modules that cover marketing strategy, e-marketing strategy, consumer psychology and strategic integrated marketing communications.
You will also undertake broader-based modules that develop skills in project management and strategic management. These modules will equip you with fresh approaches to practical work-based issues.
- 9 months to attain an internationally recognized degree awarded by University of Sunderland, the top 5 Transnational Education providers in the UK
- 6 modules to prepare you for roles in marketing management, marketing analysis and marketing communications
- Study in Hong Kong campus facilitated by Hong Kong based academic and student support teams
- Learning platform with more than 10,000 online learning resources including e-books and journals
- Extended Non-means-tested Loan Scheme (ENLS) available for Hong Kong residents