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BA (Hons) Business & Marketing (Final Year Top-up Degree)

BA (Hons) Business & Marketing (NCR# 252745)

BA (Hons) Business & Marketing (Final Year Top-up Degree)
 

This Bachelor’s Degree (Honours) in Business & Marketing programme is for people who want to top up an Higher National Diploma (HND) (or similar) to a full bachelor’s honours degree. You will study specialist modules that cover marketing strategy, e-marketing strategy, consumer psychology and strategic integrated marketing communications.

You will also undertake broader-based modules that develop skills in project management and strategic management. These modules will equip you with fresh approaches to practical work-based issues.

  • 9 months to attain an internationally recognized degree awarded by University of Sunderland, the top 5 Transnational Education providers in the UK
  • 6 modules to prepare you for roles in marketing management, marketing analysis and marketing communications
  • Study in Hong Kong campus facilitated by Hong Kong based academic and student support teams
  • Learning platform with more than 10,000 online learning resources including e-books and journals
  • Extended Non-means-tested Loan Scheme (ENLS) available for Hong Kong residents
Modules - Top-up / Final Year
120 credits 6 modules
  • Strategic Management
  • Managing Projects
  • Marketing Strategy
  • e-Marketing Strategy
  • Consumer Psychology
  • Strategic Integrated Marketing Communications
Mode of Study
Part Time Face-to-face tutorials
  • This bachelor’s degree can be completed in a minimum of 9 months.
  • 36 hours of tutorials per module for this programme.
  • Tutorial schedule is designed to suit busy professionals who work and study at the same time.
Assessment
6 assignments Six in each year level
  • This programme is assessed by 6 assignments.
Learning Aid
Hong Kong based Academic & Student Support Teams
  • Access to an online study platform where all study materials and student handbooks are available and accessible
  • A dedicated tutor for academic support who you can contact for any academic queries
  • Access to the Student Support Team for administrative support
  • An induction day before attending tutorials
Entry Requirements
HKDSE/HKCEE/HKALE/IB Diploma/Associate Degree/Higher Diploma
  • Holder of a Higher National Diploma (HND) in Business (Marketing); OR
  • Applicants who are holders of Higher Diploma/Associate Degree in Business / Marketing or equivalent are considered on a case by case basis; AND
  • English proficiency of IELTS 6.0; GCSE Grade C or equivalent.
  • Other students without the above qualification are considered on a case by case basis or can enter the final year top-up programme via HND pathways.

Candidates whose first language is English or whose previous verified qualification was taught and assessed in English are exempted from the aforementioned English Language requirement.

Funding
ENLS / Scholarship / Early Bird
  • Non-means-tested Loan Scheme available for Hong Kong residents
  • Early Bird / Seasonal Bursaries / Scholarships are available. For further information please contact us by phone (852) 2992 0133 or by email (enquire@sunderland.edu.hk)
How To Apply
4 intakes per year October, January, April & July

Please click here to Apply, our Admissions Advisor will assist you shortly.

Information is accurate at the time of publication and is subject to change. The programmes above are registered at Non-local Courses Registry (NCR). It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

Programme Information

  • Application Deadline:4 January, 2021
  • Duration:9 Months
  • Study Level:Bachelor Degree (Final Year)
  • Discipline:Top-up Degree, Marketing

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Related Courses

  • BA (Hons) Business and Management (Year 3 / Final Year)
  • BSc (Hons) International Tourism and Hospitality Management (Top-up degree)
  • Bachelor of Arts (Hons) Business and Management
  • Pearson BTEC Higher National Diploma / Certificate in Business (RQF)
  • Bachelor of Arts (Hons) Accounting and Financial Management (Top-up degree)
  • Bachelor of Arts (Hons) Business and Human Resource Management (Year 3 / Final Year)

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yesI understand the "Terms & Conditions and Privacy Policy"; and agree to have University of Sunderland in Hong Kong contact me using the above personal information provided in order to give me further programme details and assist in application and enrolment. 本人明白新特蘭大學香港分校之《個人私隱條例及細則》,並同意校方使用我提供的個人資料,以提供更多課程資訊及協助申請入學。

Welcome to Educa

The University of Sunderland (UK) established in 1901 with over 19,000 students worldwide, opens its first campus overseas in Hong Kong with the acquisition of RDI Limited.

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  • +852 2992 0133
  • enquire@sunderland.edu.hk
  • 7/F South China Building 1-3 Wyndham Street Central, Hong Kong

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yesI understand the "Terms & Conditions and Privacy Policy"; and agree to have University of Sunderland in Hong Kong contact me using the above personal information provided in order to give me further programme details and assist in application and enrolment. 本人明白新特蘭大學香港分校之《個人私隱條例及細則》,並同意校方使用我提供的個人資料,以提供更多課程資訊及協助申請入學。

  • Study With Us
    • Master Degree
    • Bachelor’s Degree
    • Higher Diploma
    • By Subject
      • Accounting & Finance
      • Business Management
      • Human Resource Management
      • Marketing
      • Tourism & Hospitality
  • The University
    • About Us
    • Message from Campus Director
    • Academic Staff
  • News & Events
    • Latest News
    • Events
    • Media Coverage
    • The Sunderland HK
      • Call For Articles
  • Student’s Corner
  • Special Offer
  • Contact Us