100% Online Learning
MSc International Business Management

Learning Outcomes:

• Evaluate and apply the key theories and frameworks in strategic management and organisational foresight.
• Critique the relationship between corporate vision, strategic objectives, intent, resources, planning, the firm’s environment, and its impact on the firm competitive advantage.
• Develop a critical understanding of the interactions between different strategies, business models, emerging digital technologies, organisational foresight, and the impact of digital and the sustainability agenda on strategy formation and development.

Learning Outcomes:

• Critically review the complexity associated with managing staff and organisations within the dynamic digital changing global environment.
• Evaluate International Human Resource Management strategies, policy, and ethical sustainable practices across a diverse range of organisational contexts.
• Critically analyse the ways in which workplace cultures vary around the world, informed by multinational organisations.
• Evaluate knowledge, skills and abilities required by an International/Global manager pre, during and post assignment.

Learning Outcomes – Knowledge:

• Students will critically examine and apply marketing concepts, theories and frameworks evaluating the merits of whether to internationalise and which markets to enter. Knowledge of strategic market entry models is developed and critically applied in a range of market contexts.
• Identifying needs and wants of customers in international markets is critical to the implementation of international marketing and evaluating marketing mix decisions related to product, pricing, distribution, and communication keeping in view the diverse consumer and market behavior across different countries.
• The module context is set within the highly dynamic international marketing environment and students develop the ability to appreciate that environmental challenges are beyond the control of a marketer, the key to success in international markets lies in responding competitively by adopting an effective marketing strategy.

Learning Outcomes – Skills:

• Evaluate conceptual frameworks related to management decisions on globalisation and international market selection.
• Evaluate the strategic impact of the external environment, including sustainable and digital, on the marketing decisions of organisations.
• Develop effective and sustainable market responsive marketing programmes.

• The impact today of the history of research on theories of management.
• Planning strategies and objectives.
• Creating systems, coordinating activities, managing AI and organizing.
• Human Resource Management: Communicating and motivating employees.
• Financial management: Measuring effectiveness against costs.
• Team Building, Leadership and Project Management.
• What makes a good manager and Professional Identity.

Learning Outcomes – Skills:

• Demonstrate an appreciation of several different theories of management to enable the application of the principles of management within a given context.
• Critically understand the impact of an organisation’s financial and HRM development planning on its ethical, value-based management and leadership strategy(ies) and how it affects the relationship on the staff welfare environment.
• Apply appropriate cognitive skills in critical thinking and analysis when evaluating different management/marketing/project management approaches/tools in a specific context.

• Identify specific substantive problems or issues within international business management or organisation or business sector placing them into a strategic context within the research investigation.
• Identify and formulate research questions appropriate at a post-graduate level.
• Demonstrate a critical understanding of the research topic through an in-depth analysis of relevant literature.
• Design appropriate research strategy to investigate the identified problem.
• Design and undertake relevant qualitative and / or quantitative research as necessary to analyse the identified problem.
• Analyse, interpret and critically evaluate information relevant to the research topic drawing conclusions about the results to assist the conduct of international business management.

Learning Outcomes – Skills:

• Critically analyse and investigate a relevant research problem demonstrating a systematic understanding of knowledge and a critical awareness of current issues in international business management and an advanced critical understanding of the pertinent theories.
• Demonstrate appropriate knowledge and understanding of research methodology, data collection methods, and data analysis techniques to create and interpret knowledge.
• Evidence self-direction, reflection, and originality to independently design an appropriate research strategy to investigate the identified problem, manage the project and deliver the research output in the required format.