This programme is for people who want to top up an HND (or similar) to a full honours degree. You will study specialist modules that cover marketing strategy, e-marketing strategy, consumer psychology and strategic integrated marketing communications.
The focus on employability modules complements the broader skills that you’ll gain in understanding how businesses create success, how to manage business operations, how to make informed decisions and how to lead change in organisations.
This programme is highly relevant to the workplace. It has a greater focus on the skills and knowledge needed for the Human Resources function in modern organisations.
The University of Sunderland BSc (Hons) International Tourism and Hospitality Management (Top Up) can be studied as a stand-alone programme for those who already have a BTEC HND Hospitality Management.